The first thing we need to discuss in regards to optimizing your website with is "intelligent keyword research". what that means is "what are people typing into Google when they search my category?" There are several great tools out there to find out including Google Adwords Keyword Tool. When you have found out what the keywords are, we need to pick the ones that we think we can rank high for and that are also the best match for what we do. Because if they're not a good match, they will not convert into sales. So you need to get specific about what you want.
The next important phase of quality Charleston SEO is deciding whether to use local qualifiers or not. Does your website have what it takes to rank globally? Is it a large site with many pages filled with quality content? Are you ready to implement a true link building strategy? Do you have a tons of time and a healthy budget to accomplish these goals? If not, considering "local qualifiers" might be a good idea. An example of this would be a Charleston, SC CPA firm deciding whether they could rank globally for "cpa", statewide for "South Carolina CPA" or locally for "Charleston CPA". Remember, 91% of all clicks go to page 1 so if we can't make it there, why bother?
Organic SEO is somewhat dependant on well written, keyword rich content, so, don't be afraid to use your keywords in your copy. However, most algorithms don't like to see keyword cramming, so don't overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google's spiders. One rule to remember is "if you wouldn't say it, don't write it".
Now begins the link building. The fun stuff. It cannot be overstated how important good quaility backlinks are to your site ranking well. In a lot of cases, the amount of links into a site is the reason it ranks better than another. Search engines see links to your website as a good sign that you're site is trusted and used. So, how do you get them? You can write an article like this one and submit it to several article directories, sign up to the hundreds of directories available in most categories, pay for them with high pr sites, start a well written blog, utilize all social media, and take advantage of easy free link opportunities with sites like Yahoo answers, craigslist, squidoo, and wikipedia.
Okay, so, you did your research and found out what people were typing in regards to your industry, decided if you should go global or shoot for local domination, you wrote quality copy containing these keyword phrases, and you are building solid links in daily. That's it, you're on your way to ranking high on page 1 of search engines everywhere! You built it..and they will come. Now as your website climbs the ranks and your traffic increases, make sure to monitor your Google Analytics often and find out which keywords are performing the best for you. You will constantly be making adjustments to keywords in order to continually rank high for Charleston SEO Companies quality traffic. Thanks for reading and good luck optimizing Charleston!
The next important phase of quality Charleston SEO is deciding whether to use local qualifiers or not. Does your website have what it takes to rank globally? Is it a large site with many pages filled with quality content? Are you ready to implement a true link building strategy? Do you have a tons of time and a healthy budget to accomplish these goals? If not, considering "local qualifiers" might be a good idea. An example of this would be a Charleston, SC CPA firm deciding whether they could rank globally for "cpa", statewide for "South Carolina CPA" or locally for "Charleston CPA". Remember, 91% of all clicks go to page 1 so if we can't make it there, why bother?
Organic SEO is somewhat dependant on well written, keyword rich content, so, don't be afraid to use your keywords in your copy. However, most algorithms don't like to see keyword cramming, so don't overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google's spiders. One rule to remember is "if you wouldn't say it, don't write it".
Now begins the link building. The fun stuff. It cannot be overstated how important good quaility backlinks are to your site ranking well. In a lot of cases, the amount of links into a site is the reason it ranks better than another. Search engines see links to your website as a good sign that you're site is trusted and used. So, how do you get them? You can write an article like this one and submit it to several article directories, sign up to the hundreds of directories available in most categories, pay for them with high pr sites, start a well written blog, utilize all social media, and take advantage of easy free link opportunities with sites like Yahoo answers, craigslist, squidoo, and wikipedia.
Okay, so, you did your research and found out what people were typing in regards to your industry, decided if you should go global or shoot for local domination, you wrote quality copy containing these keyword phrases, and you are building solid links in daily. That's it, you're on your way to ranking high on page 1 of search engines everywhere! You built it..and they will come. Now as your website climbs the ranks and your traffic increases, make sure to monitor your Google Analytics often and find out which keywords are performing the best for you. You will constantly be making adjustments to keywords in order to continually rank high for Charleston SEO Companies quality traffic. Thanks for reading and good luck optimizing Charleston!
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